Advertisement Revolution

Nowadays, you will find a lot of advert on many places like newspapers, magazines, internet websites, and so on. I have to say, they’re very attractive. It’s like they have a certain charm that seduce you to buy the product that’s being advertised, no matter how shit it is. They always come with fancy slogans that sounds very sporty, sophisticated, or whatever nice-ish image the product can only dream of.

There’s a rule on the advertising world that says an advertisement should tell the truth about the product it promote. This rule though, hasn’t been done properly. Take Porsche Boxter’s advert for instance. In the advert, there’s a picture of a blue boxter driven swiftly by a sporty looking male around a sequence of bend on a deserted area on a mountainious-ish place. Then there are some catchy slogan and small-print words that says something about sporty handling and those complete non-sense. Don’t get me wrong, I agree that a Porsche Boxter is a sweet handler and has a hell of an engine. The problem is, the advert tries hard to make an impression that buying a boxter open the door to a sporty lifestyle, a spirited driving around the countryside every weekend.

What a complete non-sense! No matter how hard the advert tries to convince you how good the boxter is, if you buy a boxter, people sees you as cocky show-off. A man who really wanted a porsche but couldn’t afford a proper porsche (911). Instead of open the door into an active lifestyle, the ownership of a porsche boxter will only make your friends hate you because, as soon as you own a boxter, you’ll start to be a complete tosser, banging on how good your new twatty porsche is. Boxter’s ad should stop whining about its handling and power. It should tell us the truth, which means every forthcoming boxter ad should come with a slogan in the line of “Buy a Boxter because no one likes you anyway, so you won’t lose any friend at all because you haven’t got one in first place.”

The boxter ad is just one example. There are a lot of bullshit adverts out there. We need a revolution in the world of advertisements. Here are some examples taken from motoring website “Sniff Petrol” how car adverts should be.

OK, so that’s how an advert for a Chrysler Voyager should be. It described the car perfectly, with a picture showing its piss-poor crash test performance. People carrier like this often packed with kids on school-run. With, its awful crash test performance, if this car has an accident the passengers (kids, mostly) will certainly die. So, the slogan “Who wants to se them (the kids) grow up anyway?” suit the case perfectly, both covering the school run mom image of this shit car and its comparably shit crash protection.